Description

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Laure Claire and Benoit Reillier offer a coherent and holistic picture of what platforms are, where they come from, how they work and what the implications are for new and existing businesses. They also explain how platforms can be combined with other business models to create larger platform-powered ecosystems. This book also offers insights into future developments, as well as emerging principles for the regulation and governance of platforms. The text combines rigorous management and financial models with pragmatic tips, stories from practitioners and uses a number of case studies (including Amazon, Google and Apple) to illustrate the ideas in practice. While most organizations have now embarked on a digital transformation journey, few are fully harnessing the power of communities. Platform Strategy will give you the keys to understand when and how to deploy these innovative platform based business models.