Description

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to launch and grow their own business successfully. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples to which they can easily relate. The 6th edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

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