Description

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to communicate with foreign business representatives effectively.

The 9th edition features new cases, boxes and analyses that reflect the latest challenges and opportunities confronting international businesses, so students are prepared to conduct business with organisations worldwide successfully.

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