Description

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real-world examples through a concise and focused text, the eighth edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on student and instructor feedback, and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.

This book addresses the issue of cultural barriers that arise in global business, and the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

Note, MyManagementLab is NOT included. MyManagementLab is an online homework, tutorial and assessment product designed to personalise learning and improve results. With a wide range of interactive, engaging and assignable activities, students are encouraged to learn and retain tough course concepts. Students will gain hands-on practice applying management concepts with MyManagementLab. They’ll engage in real business situations with simulations, build their management skills by writing and talking about different management scenarios, have access to videos and current events to help put concepts into perspective, and more.
Students: If MyManagementLab is a recommended or mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should be purchased only when required by an instructor.
Instructors: Contact your Pearson representative for more information.

This eBook is in ePDF format, which enables you to:

View the entire book offline on desktop or tablet;
Search for and highlight text; and
Add and edit personal notes directly in your eBook.