Description

The second edition of Introduction to Business Management Fresh Perspectives is suitable for first-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions, and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in that part. Features • Building on students’ existing knowledge, the “Before you start” and “Think about it” activities encourage students to think about key topics and to contextualise them; • Up-to-date examples from private, public and non-governmental organisations in South Africa help students apply concepts; • At least two new case studies per chapter provide further opportunities for application; • To support students, key concepts are highlighted and explained in a textbox, while vocabulary is promoted through a dictionary at the back of the book; and • The review feature includes a chapter summary, critical reflection question, self-assessment questions and a case study, with solutions provided at the back of the book. Prescribing lecturers have access to customisable test banks (multiple-choice questions, essays and case studies) with answers and PowerPoint slides of the main ideas and graphic material in the textbook. About the authors Liezel Alsemgeest is a senior lecturer in the School for Financial Planning Law at UFS. Karen Booysen is an Innovation Manager at UFS. Alta Bosch is a lecturer in the department of Business Management at UJ. Salomien Boshoff is a lecturer in the department of Business Management at UFS. Stephné Botha is the owner of Brain Gain Neurofeedback Training and editor of this text. Peter Cunningham is emeritus professor in the department of Sociology at NMMU. Alfred Henrico is a professor in the department of Business Management at NWU and editor of this text. Sandra Musengi-Ajulu is the co-founder of Dajo Associates and editor of this text. Kobus Visser is the Dean of the Faculty of Economic and Management Sciences at UWC. This eBook is in ePDF format, which enables you to: • View the entire book offline on desktop or tablet; • Search for and highlight text; and • Add and edit personal notes directly in your eBook.