Description

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. Features • Three new local case studies per chapter promote application of key concepts within the South African context; • Research and examples have been updated to provide the latest information in marketing today; • BouncePages provide additional material for those interested in reading more on a topic; • Four new end-of-chapter features, ‘Focus on technology’, ‘Focus on ethics’, ‘Marketing and the economy’ and ‘Marketing by numbers’, stimulate critical thinking of key topics; and • Prescribing lecturers can access a comprehensive bank of questions (multiple-choice questions, short questions and mini-cases) and PowerPoint® slides. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples. This eBook is in ePDF format, which enables you to: • View the entire book offline on desktop or tablet; • Search for and highlight text; and • Add and edit personal notes directly in your eBook.