Description

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel 6th edition the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective, examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

This eBook is in ePDF format, which enables you to:

View the entire book offline on desktop or tablet;
Search for and highlight text; and
Add and edit personal notes directly in your eBook.